Perhaps you feel a bit confused about what to look for when finding a web design company, especially since there are so many of them in the Greater Philadelphia area, and the price range is so broad—from FREE to tens of thousands of dollars. So, we’d like to help you out by revealing to you the 3 most critical web design flaws that plague most modern websites so you know exactly what to look for.
Web Design Flaw #1 – Lack of Strategic Marketing Content
Most web design companies don’t provide content for your website. In fact, they usually ask you to provide them with the text and content for your website because they are just designers, and not marketing consultants. Even if they do write content for you, it usually is ineffective because they are not trained as marketing copywriters so they always use the 3 Forbidden Phrases which cause dismal results.
You see, the most marketing leverage available in your website is in the content. For example, at JWM Marketing Consultants, our Philadelphia-area web design customers can get anywhere from 4 to 10 times better response or more, from their marketing materials by just having us re-write the content. We take our web design clients through an advanced, scientifically based consultative process to create a strategic marketing message so that your customers and prospects buy from you and not your competitors. You can learn more about the Power Marketing Program here on our website.
Web Design Flaw #2 – Lack of Properly Scripted Videos
Videos are the most powerful means of communicating quickly and effectively with your target audience. The problem with most web video production companies, however, is that they’re also full of the 3 Forbidden Phrases and they’re usually not produced to effectively accomplish a marketing goal. At JWM Marketing Consultants, we include video production in all of our web design packages, and we have one of our marketing consultants properly script the video using our advanced scientific process. You can talk to one of our Account Executives for some case studies with existing clients.
Web Design Flaw #3 – Outdated Coding
Did you know that at current adoption rates, mobile access to the internet is expected to surpass desktop access this year? To ensure that mobile internet users can access your website, your website must be HTML5 compliant, meaning that your website should not include Flash or other outdated technology. At JWM Marketing Consultants, all of our websites are HTML5 compliant, and even our videos are all encoded to ensure that they play back properly on iPads, iPhones, and other mobile devices. Our web design simply cannot be beat.
Before you invest in a website for your company, be sure to download the Website Design Checklist. This easy-to-understand report will walk you through everything you need to know to ensure that your next website is a powerful marketing tool that serves your company for years to come.