Mobile Marketing – The New World of Marketing
These days everything is mobile, and that really does mean everything. Even mobile marketing is on the rise, and while it used to be only for larger corporations, businesses of all sizes are waking up to realize they better get on board. From mobile coupons that are actually scanned on your phone to massive text campaigns prompting customers to only mention they got the message, the sky is the limit in this new world of marketing. There are several options, but the most important thing is that by taking advantage of the ever growing trends of texting and accessing the internet by phone, you can increase your marketing power by massive proportions.
Sometimes it is a simple sign on the window that prompts customers to text a certain number to receive various deals and updates, sometimes it is a billboard on the side of the road screaming the same, and other times it is a full on sign-up that allows your mobile device to scan a coupon that is only available via mobile. However it may play out for your business, a mobile marketing campaign must have at least two characteristics to be successful. It must have plenty of good deals, and those deals must be exclusive.
Getting customers to sign up for texts is easy. Everyone will sign up with the promise of a deal, but if you stop there that will be the end. A successful mobile marketing campaign will offer up real money saving deals consistently. They do not have to be predictable, such as every Tuesday or once a month, but they must come and come often. When they do come, they should make customers glad they signed up. A random text that Uncle Joe’s corn chip pies are hot and waiting for them after the game is fine occasionally, but what really spreads the mobile fire is the announcement that those same pies are buy one get one free for those that mention the text.
Deals that can be gotten by other means really have no place in a mobile marketing campaign. If they can get the same deal in the Sunday paper, why sign up and get charged for at text? If everyone that walks in the door gets a free drink on Sunday, why bother signing up as a friend on Facebook? The exclusive nature of mobile deals is what makes this type of campaign work. Those who get them will spread the word if it is worth spreading, and the rest will be history.
Of course with more people than ever accessing the internet through their mobile devices, it is important to take advantage of this as well. Not all websites can be accessed by phone, and it is import to be sure that your site is available in a mobile format to truly take advantage of the mobile marketing phenomenon. This will allow customers to access all areas of your site from their mobile phone. Why would they want to do this? There are many reasons ranging from convenience to a desire to be earth friendly.
Mobile marketing is actually a very green form of marketing. Allowing customers to access sales information via a mobile device will reduce the number of sales flyers need to be printed. Also, if you offer your customers the option to have coupons scanned directly from their mobile phone, they do not have to print or clip paper coupons, saving tons of paper per year. While it is a lesser thought of advantage, the fact that this type of marketing is very earth friendly cannot be ignored in today’s world.
While convenience may seem to be an obvious advantage to mobile marketing, it is still very much worth mentioning. What could possibly be easier than simply loading all of your coupons onto your phone and simply handing it to the cashier when you checkout? To push the stakes even higher, follow the same rule of exclusivity as was mentioned with text based campaigns. If those utilizing mobile coupons and mobile web deals know that they are getting something that those not utilizing mobile technology are not getting, they are much more likely to take advantage and take advantage often. It is human nature. We like to feel that going the extra step was worth it.
With all of the available mobile marketing options, it really is a marketing crime not to put mobile technology to good use in advertising and drawing business to your company. At JWM Marketing Consultants we can organize and execute a flawless text or other mobile advertising campaign that meets all the criteria to make is successful. Your mobile customers will know that they are being rewarded for their loyalty, and they can rest easy knowing they are doing something great for the earth too. There is no need to stress over how to get started, as we handle it all for you from start to finish.